http://www.authenticbusiness.co.uk - Hyperlink
AUTHENTIC - How to make a living by being yourself. By Neil Crofts.
Imagine spending every waking hour doing what you love. Authentic shows how to do just that. Authentic is a lifestyle book
based on practical experience. Neil is the former head of strategy at internet concultancy Razorfish.
http://www.beermat.biz - Hyperlink
THE BEERMAT ENTREPRENEUR - by Mike Southon & Chris West.
How to create a winning business - a great book for anyone thinking of setting up a new venture or taking an existing business
forward.
http://www.goodtogreat.com - Hyperlink
Good to Great. By Jim collins. Based on a 5 year research project,
it tells the story of how 5 truly great companies outperformed the stock market by an average of 6.9 times over a consistent
period of 15 years. It identifies the attributes of great leadership and business strategy.
http://www.harpercollins.com - Hyperlink
THE E MYTH REVISTED. By Michael E Gerber. In this book Michael
dispels the myths of starting your own business and shows how commonplace assumptions can get in the way of running a business.
This book will help you draw the vital difference of working on your business and in your business.
http://www.kenblanchard.com - Hyperlink
Customer Mania. By Ken Blanchard. Follows a case study of 'YUM',
the largest restaurant business in the world and the brand behind KFC, Pizza Hut and Taco Bell. Tells the story of how absolute
commitment and focus on customer service can empower a workforce and drive a business to huge success. Also an excellent book
about leadership and how the use of internal coaching can transform the attitudes and results of an organisation.
http://www.ries.com - Hyperlink
The 22 Immutable Laws Of Marketing - By Al Ries & Jack Trout.
An easy read and only 130 pages, but an absolute must for anyone serious about marketing. Sister book is 22 Immutable Laws
of Branding. Both excellent.
http://www.strengthsfinder.com - Hyperlink
NOW DISCOVER YOUR STRENGTHS. How to develop your talents and
those of the people you manage. By Marcus Buckingham and Donald O Clifton. Excellent book and website, based on years of research
conducted by the Gallup organisation.
http://www.troutandpartners.com - Hyperlink
DIFFERENTIATE OR DIE - By Jack Trout and Steve Rivkin. One of
the best books on creating a value proposition and the strategy to differentiate your business.
http://www.amazon.co.uk - Hyperlink
The end of marketing as we know it. By Sergio Zyman. Sergio was
the former chief marketing officer at Coca-Cola and the man behind many of their campaigns. This book gives a compelling perspective
into effective marketing, based on years of experience gained at Coca-Cola and other international companies.
