Communications and
bringing about positive change has always been at the heart of what I do.
After graduating
from design college, in 1981, I began working in the Audio Visual industry as a producer and designer. This involved producing
live events, presentations and video programmes for mostly blue chip companies.
Working freelance I soon began to pick up my
own clients and decided to form my own communications agency – MJ Productions Ltd. Our mission was to deliver communications
for our clients using the most appropriate range of media – print, video, live events, web and interactive media.
Our client base grew to include The Woolwich, Epson, Barclays, Whitbread, Siemens, Qinetiq,
DTI and many other well known organisations, as well as smaller specialist businesses. The team also grew and along with this
came the challenge of changing my own role many times over – from doing all the work, to salesman, manager, leader and
consultant.
At the same time
we were working for a number of management consultants and internal communications teams – so the topic of change was
always close to hand.
My interest in working at a deeper level within
organisations to bring about individual and business change ignited my intrigue into other ways of engaging with
people.
Coaching
offered the natural step forward. I trained as a coach with Newcastle College and at the same time continued my studies of
NLP, taking the full Practitioners certificate , then Master Practitioner and finally The NLP Trainers Training.
I set up 80/20 Challenge in
2005 as a vehicle to use my vast experience in business, communications and behavioural change and offer this to the business
world via a coaching approach.
Working with executives and their
teams, I am continually amazed at how performance and change can be accomplished often rapidly and with lasting impact. Advanced Performance sums it up. Learning to be at
your best; achieving all that you can; being your own greatest supporter and backing yourself 100%.
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As early as 1997 I was using
NLP as part of communications projects. Our commitment was to help clients engage more deeply with customers and staff –
to open up true understanding and dialogue. NLP seemed to have a whole range of tools that could assist us in this process.
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